The average age of the classical music audience is 49 years old.
30% of US classical music audiences hold a graduate degree.
In 2019, classical music listenership in the UK had a 12% increase in ages 45-54.
14% of classical music listeners also listen to other genres in a 7-day period.
There’s been a recent trend of "rebranding" over the past several years amongst institutions such as the NY Phil, San Francisco Symphony, Paris Opera, and Boston Symphony.
Common trends include modern fonts and styling, along with humble sophistication. Artists are presented in a hip, trendy, and sincere way, modernized but not overly glorified.