ecommerce site for designer swimwear boutique
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designer feel with zero budget
The primary focus on attaining this would be with a clean and consistent look through product images.
Ghost mannequin shots were taken in a home studio. Brand images were used on the home page to create visual appeal.
Custom assets and images were created to create the desired look and feel.
Ghost mannequin shots were taken in a home studio. Brand images were used on the home page to create visual appeal.
Custom assets and images were created to create the desired look and feel.
brand storytelling
Recent revision of the home page included a section updating the brand's story, with an emphasis on Brazilian origin of products and the unique nature of their swimwear industry.
With the majority of the visitors being located in the US, there needed to be a story of Brazil's textile and swimwear industry. Field research indicated a lack of knowledge regarding swimwear in general, so education regarding Brazil's fashion and textile industry was important to share.
This change has resulted in a 130% increase in sales for 2023 and 51% growth of CVR.
With the majority of the visitors being located in the US, there needed to be a story of Brazil's textile and swimwear industry. Field research indicated a lack of knowledge regarding swimwear in general, so education regarding Brazil's fashion and textile industry was important to share.
This change has resulted in a 130% increase in sales for 2023 and 51% growth of CVR.